Great Potential African Youths (GPAY) was formed in May 2009 and registered in 2010 under the Ministry Gender, children and Social development as a Youth Community-Based Organization in Nairobi County in Kenya. It runs youth talents project aimed at tackling socio-economic, cultural and environmental issues through film production and photography training to talented youth in Kenya.
GPAY contributes to tackling socio-economic, cultural and environmental issues by creating sustainability approaches to youth. Training the youth in film/media skills does this. This creates opportunities for them in film, creative and performing arts industry that help tackle unemployment
So far GPAY, has empowered directly more than 500 youth in film making processes and has produced over 200 short films and 5 feature length films since 2010. GPAY has scooped 4 international awards in four consecutive years of the annual Kalasha International Film Awards in Kenya – Diaspora Category since 2014. GPAY also has sent 29 youth to participate in Cinemadamare filmmaking program in Italy of which 90 short films have been produced. GPAY collaborates with various organizations, institutions, counties and government agencies to realize its objectives. With support of various stakeholders it implemented the first ever in Africa Cinemadamare Africa chapter 2019 now called Sinema Safari Africa.